Market research books

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How to take the pulse of customer emotions weekly without breaking the bank? What would make customers shift their...  Read More >>

"Don't worry if you are a spender; they trained us to consume much more than we produce. It started in our childhood...  Read More >>

This book analyzes the use of the mobile Internet against the background of gender bias and Covid-19, currently...  Read More >>

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GOOGLE MARKETING: Från Google Analytics till Google Shopping och Google Adwords - I den här guiden hittar du allt...  Read More >>

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The branch of management which deals with the factors affecting the buying behavior of customers is called consumer...  Read More >>

This is a book for specialty area that studies how our thoughts, beliefs, feelings, and perceptions influence how...  Read More >>

Addressing the entire care chain, this book presents the outcomes of advanced research on healthcare operations...  Read More >>

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand...  Read More >>

This book aims to explain why and how future artificial intelligent technology ( big data gathering method) can...  Read More >>

After the debt explosion between ages 25-45, it's time to become advanced credit card users. The first step is...  Read More >>

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Are you looking to get a credit card? First, I want to ensure you hate debt and credit cards even more. This is...  Read More >>

You don’t have to choose between acting sustainably and profiting wildly! Learn the secrets of these companies who...  Read More >>

For those who manage multicultural teams, work with diverse customer bases, or negotiate with international suppliers,...  Read More >>

Unlock hidden business opportunities when you understand the upside of Boomers, Gen Xers, Millennials, and other...  Read More >>

People won’t put up with being “sold” to anymore. Discover the powerful four-step model for forming authentic, successful...  Read More >>

A couple of years ago, we were all flush with cash-how times have changed. I just paid $6.30 a gallon to fill up...  Read More >>

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How social change influences human behavioral change ? Why human behavior may be influenced by social change? Our...  Read More >>

This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused...  Read More >>

This book explores the rapid growth of the sharing economy, specifically of Airbnb, in recent years and how it has...  Read More >>