Market research books

Prepare This book divides two part, first part discuss how AI can change market development to be better as well...  Read More >>

This open access book explores the impact of Covid-19 on universities, and how students, staff, faculty and academic...  Read More >>

If you are thinking of getting into the Food & Drink Industry then you need to read this book. It all seems so simple...  Read More >>

This open access book explores the impact of Covid-19 on universities, and how students, staff, faculty and academic...  Read More >>

The $21 trillion opportunity that can only be unlocked if you rethink everything you think you know about people...  Read More >>

Does capturing customer feedback feel like a pointless exercise? No matter the number of surveys, interviews, or...  Read More >>

""Beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit...  Read More >>

This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge...  Read More >>

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become...  Read More >>

Certain elements must be easily accessible for the metaverse's complete and successful operation, which will also...  Read More >>

Product marketing is not a new function. Just like sales, accounting, and so on, it's been around for decades. The...  Read More >>

Significantly improve customer attraction, acquisition, and retention with this groundbreaking six-step program...  Read More >>

A guide for individuals, families, and organizations to spot and counter manipulation  Read More >>

"Ever wonder WHY your product or service didn't sell? If you want to sell products, you must understand your market...  Read More >>

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Im Rahmen der Nachhaltigkeitsdiskussion gewinnt der Konsum von nachhaltiger Kleidung zunehmend an Bedeutung. In...  Read More >>

The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot...  Read More >>

Product marketing is not a new function. Just like sales, accounting, and so on, it's been around for decades. The...  Read More >>

The most importance, you can learn how to apply marketing strategies to analyze to solve your further problems to...  Read More >>

For any company, defining the most efficient marketing concept to create a competitive customer experience (CX)...  Read More >>

​This book collects essays from Chinese economic sage who was the mastermind of the reform and opening and persistent...  Read More >>

When the pandemic first hit, language service providers (LSPs) had to act fast to adapt their business models to...  Read More >>

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete...  Read More >>

Presents the most recent research surrounding food and gastronomy in relation to hospitality and tourism, highlighting...  Read More >>

Provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how...  Read More >>