Market research books

Business and economic historians will greatly welcome the publication of Per Hansens masterly history of Danish...  Read More >>

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply...  Read More >>

The study of groups and individuals as well as the activities related to purchase, use and disposal of goods and...  Read More >>

Following an application-based approach, this book helps readers to understand the usage of analytics in different...  Read More >>

Dieser Leitfaden schlägt eine Brücke zur arabischen Welt. Ein ausgezeichneter Ratgeber für Interessierte an den...  Read More >>

This book would enable students, academics and practitioners to develop a thorough understanding on how to address...  Read More >>

This was a phenomenal book that has explored organizations situated in Asia and their advertising strategies. In...  Read More >>

These insights are useful not only for the wider business community, but also for academics, policymakers, students,...  Read More >>

These insights are useful not only for the wider business community, but also for academics, policymakers, students,...  Read More >>

Dieses Buch zeigt Schritt für Schritt, wie Sie einen professionellen Onlinefragebogen erstellen und ins Feld bringen....  Read More >>

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Starting from an analysis of current situation, the book defines the cooperation direction and specific tasks for...  Read More >>

This book will take the reader through the past, the present, and into the future of the flagship institution of...  Read More >>

This book explains the strategic behaviors of platform firms on the global market, drawing on extensive research...  Read More >>

Providing a comprehensive empirical analysis of the effects of trade policy on inequality in developing countries,...  Read More >>

The objective of macroeconomic behavioral methods is to control the short run behavior of an country's economy development....  Read More >>

This books provide good marketing strategies for first year science business administration students to study. I...  Read More >>

This book aims to theoretically and empirically enrich the GVC accounting framework with statistical physics and...  Read More >>

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Does your competitor always get the sale, even though your products and service are just as good, if not better?...  Read More >>

Joe Public 2030 explores five key ways consumer health engagement may change over the coming decade, covering everything...  Read More >>

Nicknamed ""the father of public relations,"" Edward Bernays (18911995) was a pioneer in the fields of propaganda...  Read More >>

This book charts the history of Australian retail developments as well as examining the social and cultural dimensions...  Read More >>

This book presents a post-COVID glimpse at how top Chinese policymakers and intellectuals understand China's future...  Read More >>

This book explains what factors can be sudden to influence some countries people feel high technological products...  Read More >>