Market research books

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to...  Read More >>

In insgesamt fünf Teilen werden allgemeines Wissen zu Land und Leuten vermittelt, Hinweise zur Gestaltung einer...  Read More >>

As much as technology has improved our lives, for many people customer service experiences remain unnecessarily...  Read More >>

As much as technology has improved our lives, for many people customer service experiences remain unnecessarily...  Read More >>

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to...  Read More >>

"Without Magic, It's Just Marketing Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively...  Read More >>

Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot...  Read More >>

 Read More >>

This book presents new perspectives on current development policy against the background of the Covid-19 pandemic....  Read More >>

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals...  Read More >>

Personas que mueren por exceso de alimento en un mundo en que gente muere por falta de alimento, publicidad omnipresente...  Read More >>

Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed...  Read More >>

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals...  Read More >>

This book is based on the author’s experience as a British diplomat and scholar working in East Asia for much of...  Read More >>

This edited volume brings together research on symbiotic themes of entrepreneurship, resource planning, and regional...  Read More >>

Responsible Management in Emerging Markets: A Multisectoral Focus is in response to the dearth of literature on...  Read More >>

In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking...  Read More >>

"Logic can be met with logic, while illogic cannot-it confuses those who think straight. The Big Lie and monotonously...  Read More >>

Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients,...  Read More >>

From Azeem Azhar, renowned technology analyst and host of the global tech podcast Exponential View, comes a bold...  Read More >>

From Azeem Azhar, renowned technology analyst and host of the global tech podcast Exponential View, comes a bold...  Read More >>

 Read More >>

 Read More >>

 Read More >>

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent...  Read More >>