Market research books

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Unternehmen stehen heute vor der Herausforderung, ihre Markenwerte durch möglichst viele Sinne gezielt zu vermitteln,...  Read More >>

Huawei Goes Global provides a much-needed, comprehensive, and scholarly examination of the business environment...  Read More >>

Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the ""Korean Wave” in...  Read More >>

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers...  Read More >>

This volume explores the governance and management of science, technology, and innovation (STI) in relation to social...  Read More >>

This volume explores the governance and management of science, technology, and innovation (STI) in relation to innovation...  Read More >>

This book examines the dilemma of overdependence on tourism in Caribbean countries and territories, and the need...  Read More >>

This edited volume presents the results of a three-year comparative study on Chinese cultural diplomacy (CD) across...  Read More >>

Can your company win by embracing a higher purpose? Yes--and this book tells you how. Few management ideas have...  Read More >>

This book analyzes the changing dynamics of competition and the emergence of deglobalization trends and processes....  Read More >>

"Are you running an online business that wants to thrive? Do you fear the sales of your online business are dropping,...  Read More >>

"Are you running an online business that wants to thrive? Do you fear the sales of your online business are dropping,...  Read More >>

Are you tired of losing customers all the time? Or you're just finding it difficult to keep them? Then you must...  Read More >>

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This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology...  Read More >>

EVERY CUSTOMER IS UNIQUE For many companies, large and small, customer data is a noisy mess. There are problems...  Read More >>

This book will provide a platform to academicians, practitioners, and researchers to understand marketing management...  Read More >>

This book offers a unique and comprehensive exploration of the relationship between companies, their brand design...  Read More >>

This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry...  Read More >>

This book offers a unique and comprehensive exploration of the relationship between companies, their brand design...  Read More >>