Market research books

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples...  Read More >>

How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing?...  Read More >>

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples...  Read More >>

Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business...  Read More >>

Anti-social Media Bill was presented by the Senate of the Federal Republic of Nigeria on 5 November 2019 to condemn...  Read More >>

Die Generationenforschung ist aus den Bereichen Marketing, Kommunikation, Personalwirtschaft und Fuhrung nicht mehr...  Read More >>

This book offers a comprehensive guide to communication, argumentation, and negotiation by demonstrating success...  Read More >>

""In this book, you will learn why customer loyalty is so important and why a repeat customer is not necessarily...  Read More >>

The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers,...  Read More >>

The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers,...  Read More >>

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide...  Read More >>

From eye-opening interviews with some of the world’s most successful CEOs to a step-by-step workshop, this breakthrough...  Read More >>

This volume explores the interconnection of social, political, technological and economic challenges that impact...  Read More >>

Things like 'trends' happen for a reason; maybe you start them and become buffeted in their sway. But what exactly...  Read More >>

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand...  Read More >>

This book gathers and explains the key brand analysis tools that...  Read More >>

This book gathers and explains the key brand analysis tools that...  Read More >>

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Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry....  Read More >>

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Improve your marketing function with Stefan Michel and Lisa Duke's business-focused and practical approach, value-based...  Read More >>

This book explores the rapid growth of the sharing economy, specifically of Airbnb, in recent years and how it has...  Read More >>

Improve your marketing function with Stefan Michel and Lisa Duke's business-focused and practical approach, value-based...  Read More >>

"Every retailer must now be essential, supporting the emotional lifestyle and well-being of the customer, as well...  Read More >>

This book presents new approaches to logistics solutions in global environments, with a special focus on collaborative...  Read More >>