Market research books

This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing,...  Read More >>

This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing,...  Read More >>

Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating...  Read More >>

This book offers new insights for international business in areas such as trade policy, supply chains, international...  Read More >>

It’s not about more clients. It’s about more of The Right Clients. It’s better to have a few of The Right Clients...  Read More >>

Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge...  Read More >>

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The bookcareers.com Salary Survey 2021 is a research document of statistics of salaries and employment trends based...  Read More >>

A timely roadmap for leaders to transform outdated business practices into truly customer-centric companies of the...  Read More >>

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In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative...  Read More >>

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges...  Read More >>

This comprehensive handbook offers a state-of-the-art guide to new frontiers of African entrepreneurship. Written...  Read More >>

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges...  Read More >>

Our lives are defined by a story of endless growth and consumption. Now a climate crisis demands that we change....  Read More >>

Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers...  Read More >>

Written by a leading business school professor, this book presents you with innovative methods for forecasting businesses'...  Read More >>

An entertaining and timely exploration of how our food—from where it’s grown to how we buy it—is in the midst of...  Read More >>

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This book is an innovative attempt to identify and analyse the processes related to social influence in online buying...  Read More >>

Counterfeiting, which has emerged as a global phenomenon, has arisen due to economic liberalisation, the changing...  Read More >>

You don't have a brand-whether it's for a company or a product-until you have a name. The name is one of the first,...  Read More >>

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Following the clues that lead to increased sales or greater profits takes more than uncovering big data. Without...  Read More >>