Market research books

7452 books were found.

Impact of Digital Transformation on the Development of New Business Models and Consumer Experience

Impact of Digital Transformation on the Development...
Author: Maria Antonia Rodrigues , Joao F. Proenca ISBN: 9781799891796 Format: Hardback	$405.90
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Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives

Gastronomy, Hospitality, and the Future of the Restaurant...
Author: Ana Pinto Borges , Jeffrey Sachs ISBN: 9781799891482 Format: Hardback	$405.90
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Predictive Intelligence for Data-Driven Managers: Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies

Predictive Intelligence for Data-Driven Managers: Process...
Author: Uwe Seebacher ISBN: 9783030694050 Format: Paperback	$142.29
This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise,... Read More >>

Interventions to Reduce Logistic Costs for Trade Competitiveness and Poverty: A Productive Transformation Platform

Interventions to Reduce Logistic Costs for Trade Competitiveness...
Author: Jose Luis Guasch ISBN: 9783030949679 Format: Hardback	$232.85
Featuring case studies and examples of specific interventions and their impact in many countries, a number of them... Read More >>

How Robots Influence Future

How Robots Influence Future
Author: John Lok ISBN: 9798886670097 Format: Paperback	$34.29
Advances in artificial intelligence (AI) technology is for the progress in critical areas, such as health, education,... Read More >>

Marketing Analytics: Based on First Principles

Marketing Analytics: Based on First Principles
Author: Robert W. Palmatier (University of Washington, USA) , Associate Professor J. Andrew Petersen (Pennsylvania State University, USA) ISBN: 9781352013191 Format: Paperback	$95.95
All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s... Read More >>

Robots How Influence Marketing Development

Robots How Influence Marketing Development
Author: John Lok ISBN: 9798886411164 Format: Paperback	$29.01
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X Thinking: Building Better Brands in the Age of Experience

X Thinking: Building Better Brands in the Age of Experience...
Author: Jason Huang , Michael Lai ISBN: 9781737695219 Format: Paperback	$59.49
X Thinking is a new book that explores the necessity and components of stronger brand eXperiences, born from the... Read More >>

X Thinking: Building Better Brands in the Age of Experience

X Thinking: Building Better Brands in the Age of Experience...
Author: Jason Huang , Michael Lai ISBN: 9781737695202 Format: Hardback	$95.71
X Thinking, new philosophy and methodology for creating consumer experiences, will help companies create long-term... Read More >>

Google Adwords 2022: A Beginner's Guide to BOOST YOUR BUSINESS Use Google Analytics, SEO Optimization, YouTube and Ads.

Google Adwords 2022: A Beginner's Guide to BOOST YOUR...
Author: Anglona's Books ISBN: 9781803340449 Format: Paperback	$82.72
This guide will focus on the following: 1. Choosing Keywords2. How To Build A Google Friendly Website3. Local SEO... Read More >>

Factors Influence Consumer Behavior

Factors Influence Consumer Behavior
Author: John Lok ISBN: 9798886410488 Format: Paperback	$42.21
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Brazil–China Relations in the 21st Century: The Making of a Strategic Partnership

Brazil–China Relations in the 21st Century: The Making...
Author: Maurício Santoro ISBN: 9789811903526 Format: Hardback	$206.97
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Konsumentenverhalten

Konsumentenverhalten
Author: Dirk-Mario Boltz , Volker Trommsdorff ISBN: 9783170377882 Format: Paperback	$124.08
English summary: This standard work provides a scholarly and clear introduction to understanding consumer behaviour... Read More >>

Traveler Behavior Economy

Traveler Behavior Economy
Author: John Lok ISBN: 9798886298543 Format: Paperback	$23.73
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Stable Income Consumer Behavior Characteristics

Stable Income Consumer Behavior Characteristics
Author: John Lok ISBN: 9798886296778 Format: Paperback	$26.37
This book explains whether what characteristcs of stable income consumer behavior. In chapter one, I shall explain... Read More >>

Factors Influence Future Us Consumer Behavior

Factors Influence Future Us Consumer Behavior
Author: John Lok ISBN: 9798886297171 Format: Paperback	$33.61
This book concerns how to apply behavioral economy and psychological methods to predict future America consumption... Read More >>

Quick Guide Multisensorisches Marketing: Wie Sie mit allen Sinnen Ihre Marke stärken

Quick Guide Multisensorisches Marketing: Wie Sie mit...
Author: Paul Steiner ISBN: 9783658367619 Format: Paperback	$51.72
Für die Unternehmenspraxis werden wichtige Ansatzpunkte zur multisensorischen Gestaltung von Marken geliefert, um... Read More >>

Women Entrepreneurs in Emerging Markets: Managing Performance within Ecosystems

Women Entrepreneurs in Emerging Markets: Managing Performance...
Author: Ananya Rajagopal ISBN: 9783030897697 Format: Hardback	$116.41
This book focuses on social perspectives of women’s entrepreneurship, in the context of work-life balance and crowd-based... Read More >>

Social Big Data Analytics: Practices, Techniques, and Applications

Social Big Data Analytics: Practices, Techniques, and...
Author: Bilal Abu-Salih , Pornpit Wongthongtham ISBN: 9789813366541 Format: Paperback	$422.37
This book focuses on data and how modern business firms use social data, specifically Online Social Networks (OSNs)... Read More >>

Going Public: How a Small Group of Silicon Valley Rebels Loosened Wall Street's Grip on the IPO and Sparked a Revolution

Going Public: How a Small Group of Silicon Valley Rebels...
Author: Dakin Campbell ISBN: 9781668609576 Format: Audio	$240.21
A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture... Read More >>

Binge Times: Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix

Binge Times: Inside Hollywood's Furious Billion-Dollar...
Author: Dawn Chmielewski , Dade Hayes ISBN: 9798200856916 Format: Audio	$124.05
Includes bibliographical references and index. Read More >>

Binge Times: Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix

Binge Times: Inside Hollywood's Furious Billion-Dollar...
Author: Dawn Chmielewski , Dade Hayes ISBN: 9798200856923 Format: Audio	$110.85
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Research Handbook on Brand Co-Creation: Theory, Practice...
Author: Stefan Markovic , Richard Gyrd-Jones ISBN: 9781839105418 Format: Hardback	$532.00
Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability... Read More >>

Consumer Behavior

Consumer Behavior
Author: Ariana Nelson ISBN: 9781639871322 Format: Hardback	$414.48
The applied social science that studies individuals, groups and organizations and their activities related to the... Read More >>

Consumer Economics

Consumer Economics
Author: Charlie Ward ISBN: 9781639891252 Format: Hardback	$419.63
The study of production, distribution and consumption of goods and services is known as economics. The branch of... Read More >>

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