Market research books

Whether can apply behavioral economic method to raise productivity, service performance in organizations and predict...  Read More >>

Also examining digital HRM, technology-based entrepreneurship, gig work, artificial intelligence and digitalization...  Read More >>

Adding Value By Making People Work For It Friction isn't something to be avoided. Successful businesses...  Read More >>

Adding Value By Making People Work For It Friction isn't something to be avoided. Successful businesses...  Read More >>

In first part, it brings these questions: Can environment factors influence consumer behavior changes? How and why...  Read More >>

T​his edited volume offers a descriptive analysis of foreign direct investment (FDI) flows and cumulative stock,...  Read More >>

Build a brand that customers love with a proven strategy from one of today’s top advertising executives Your brand...  Read More >>

Includes bibliographical references and index.  Read More >>

In my this book, the main important aim, I give examples to explain how to apply psychological and behavioral economic...  Read More >>

In this book, it divides two parts. First part explains how environment factor influences consumer behavioral change...  Read More >>

This book concerns to explain how to apply new economic and old enconomic development influences future tourist...  Read More >>

"Does capturing customer feedback feel like a pointless exercise? No matter the number of surveys, interviews, or...  Read More >>

"Does capturing customer feedback feel like a pointless exercise? No matter the number of surveys, interviews, or...  Read More >>

"The $21 trillion opportunity that can only be unlocked if you rethink everything you think you know about people...  Read More >>

"The $21 trillion opportunity that can only be unlocked if you rethink everything you think you know about people...  Read More >>

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional...  Read More >>

Overcome the modern-day challenges facing questionnaire design with this bestselling guide, demonstrating exactly...  Read More >>

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This book argues that modern Western civilization is synonymous with business, and you cannot have one without the...  Read More >>

This book discusses several product development strategies and tools employed by organizations around the world...  Read More >>

Overcome the modern-day challenges facing questionnaire design with this bestselling guide, demonstrating exactly...  Read More >>

Hidden champions are highly successful small and medium-sized companies that are global leaders in terms of market...  Read More >>

Presents an overview of mind genomics as applied to the food industry, commerce, business services, tourism, healthcare,...  Read More >>

This book is an essential guide to understanding how managers in China and Southeast Asia make effective economic...  Read More >>

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery....  Read More >>