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This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused... Read More >>
In this edited volume, the leading scholars in the field engage with consumers, marketers, corporations and policymakers... Read More >>
Harnessing brand power within financial services demands a new way of thinking. It's not quick. It's not easy. But... Read More >>
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Customer service is more than just a buzzword. It's a way of life. The Customer Service Handbook will show you the... Read More >>
※MYANMER has several refugee camp villages on the border. Among them, I visited MAESOT on the west side of MYANMER... Read More >>
This book has studied the principle, essence and development law of sharing economics. Read More >>
One of the most important tasks of market research is to read market developments in such a way that one's own company... Read More >>
Interesting topics such as sustainable and environmental forms of entrepreneurship will be examined from a Brazilian... Read More >>
A call to action for the creative class and labor movement to rally against the power of Big Tech and Big Media... Read More >>
In Spiritugraphics, authors Brad Benbow and Phil Daniels explore, through research and case studies on some of the... Read More >>
It can be tough to be a poor trader or investor. You may feel like you're always on the losing end of things, and... Read More >>
In an era of corporate overreach when consumers have never been more vulnerable to digital surveillance, unsafe... Read More >>
"Can't-Lose Accounts brings the Value LifecycleTM full circle with simple tools to help you leverage delivered value... Read More >>
This book examines national reports on contract law in each of the BRICS countries (Brazil, Russia, India, China... Read More >>
It provides recommendations for policy makers, as well as a rich tapestry of scholarly work for researchers interested... Read More >>
This book is concerned how to apply marketing and behavioral economy and organizational behaviour theories and concepts... Read More >>
Harnessing brand power inside financial services involves a new way of thinking. It's not quick. It's not easy.... Read More >>