Market research books

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This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures...  Read More >>

Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and...  Read More >>

Your core customer base is about to be made up of the generation you don’t understand, and perhaps not even like....  Read More >>

Give to get! Your company’s generosity can actually INCREASE your profits, not take away from them.  Read More >>

Rapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative...  Read More >>

By emphasizing the crucial role of data in crafting great marketing strategies, this book advocates for a deep understanding...  Read More >>

GeneSeis: Descifrando las generaciones en el mundo moderno es un viaje fascinante a través de las complejas dinámicas...  Read More >>

Are you struggling to keep your customers engaged after the initial sale? This international bestseller is your...  Read More >>

The groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer...  Read More >>

Many people are conducting eCommerce business but are they doing it correctly, where's the opportunity, this is...  Read More >>

Understanding consumer behavior in today’s digital landscape is more challenging than ever. Businesses must navigate...  Read More >>

This playbook is the elite guide to building a ROCKSTAR business. It leads the creative mind through a series of...  Read More >>

This book is a collection of studies that explores the adoption, applications, and implications of emerging technologies...  Read More >>

Dieser Quick Guide gibt einen Überblick über Compliance, ESG und Investigations in Emerging Markets im Kontext wachsender...  Read More >>

Are you a coach, psychologist, consultant, or creative entrepreneur looking to unlock your full potential and master...  Read More >>

A study of the largely hidden world of primary media market research and the different methods used to understand...  Read More >>

Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in...  Read More >>

A study of the largely hidden world of primary media market research and the different methods used to understand...  Read More >>

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This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the...  Read More >>

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Title: Engage & Convert: Advanced Content Marketing Techniques Are you ready to take your content marketing efforts...  Read More >>

The groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer...  Read More >>