Market research books

This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research...  Read More >>

Uses insights from services marketing to illustrate how financial service providers should utilize service marketing...  Read More >>

Economics for Beginners is a quick and fair explanation of basic economic ideas and principles.  Read More >>

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This book will take the reader through the past, the present, and into the future of the flagship institution of...  Read More >>

This book aims to theoretically and empirically enrich the GVC accounting framework with statistical physics and...  Read More >>

Providing a comprehensive empirical analysis of the effects of trade policy on inequality in developing countries,...  Read More >>

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ECONOMIC RECOVERY BEGINS WHEN JOY IS GREATER THAN FEAR When the world stopped in March 2020 due to the Covid...  Read More >>

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Your customers are expecting seamless customer service experiences. You can’t afford to give them anything less....  Read More >>

"*2021 Financial Times Best Book of the Year* A bold exploration and call-to-arms over the widening gap between...  Read More >>

"Diverse consumers will buy from companies that attract them with a customized value proposition. The one-size-fits-all...  Read More >>

This book examines the social entrepreneurship strategies of nonprofit organizations (NPOs), with a focus on the...  Read More >>

How can organizations improve performance? What factors may influence organizations to improve performance? How...  Read More >>

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Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers...  Read More >>

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Financial independence is a distant fantasy for many of us. However, what if I told you there was a simple way to...  Read More >>

Receiving email after email promoting the latest and greatest thing since sliced bread, you may end up squandering...  Read More >>

Proposes an objective view of the effect that social justice and online public debates had on brands by describing...  Read More >>

This book offers a compact introduction to the topic of trend management in companies. The author explains the individual...  Read More >>

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Explores how companies around the world in a cross-cultural environment are dealing with service quality and customer...  Read More >>