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9781668449554

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Youssef El Haoussine is a researcher and professional from France. He has a background in Physic-Chemistry and Corporate Entrepreneurship. He has been working in China for more than 5 years as a production manager for a French printing consumable retailer, developing a manufacturer network and monitoring the production in China and Europe. In 2013, he decided to turn to a more academic career. His research focused on consumer behavior in China. After that, he became a researcher for the Sun Yat-sen University International School Of Business And Finance specializing in B2B Branding strategies for Chinese factories and the Belt Road Initiative. He is regularly invited by trade organizations to provide the latest development on B2B marketing strategies. He is currently an Assistant Professor in the Faculty of Business and Management at the Beijing Normal University-Hong Kong Baptist University United International College.

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