Market research books

The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage...  Read More >>

The metaverse is an immersive digital world that combines augmented reality (AR) and virtual reality (VR) to allow...  Read More >>

Today, many fashion brands use social media marketing strategies...  Read More >>

The proceedings volume provides an account of the pandemic-inspired policy changes in leadership, entrepreneurship,...  Read More >>

The aim of this book is to offer up-to-date insights into the challenges for international firms represented by...  Read More >>

Highlights the importance of cultural marketing, discusses how consumer beliefs are built and affected by cultural...  Read More >>

Presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. Chapters...  Read More >>

The metaverse is an immersive digital world that combines augmented reality (AR) and virtual reality (VR) to allow...  Read More >>

Today, many fashion brands use social media marketing strategies...  Read More >>

Over the past 50 years, one of the biggest worldwide concerns has been ensuring sustainable consumption and production...  Read More >>

Advances in artificial intelligence (AI) technology is for the progress in critical areas, such as health, education,...  Read More >>

Advances in artificial intelligence (AI) technology is for the progress in critical areas, such as health, education,...  Read More >>

This book, authored by the head of the American Chamber of Commerce in Shanghai during the US-China trade war, is...  Read More >>

This book provides an in-depth look of article marketing. It goes over the fundamentals of article writing ...  Read More >>

This volume surveys and combines the different dimensions of globalization so as to propose a general diagnosis...  Read More >>

However, the lack of experience and knowledge of international management in China – a country with radically different...  Read More >>

Discover a proven, step-by-step program to raise your visibility and sharpen your expertise.  Read More >>

Discover a proven, step-by-step program to raise your visibility and sharpen your expertise.  Read More >>

Over the past 50 years, one of the biggest worldwide concerns has been ensuring sustainable consumption and production...  Read More >>

The purpose of this book, Quantitative Methods in Business Research: A Practical Guide, is to provide a comprehensive...  Read More >>

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This book offers a comprehensive and multidisciplinary global overview of populism and human rights in the light...  Read More >>

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing...  Read More >>

WARNING: Are you ready to face an uncomfortable truth? Well, here it is: your company may be heading in the wrong...  Read More >>

This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid...  Read More >>