Overview

If you are an expert who yearns to rise to the top of your profession or build a wider reputation, your moment is now. A quiet revolution is upending the way professional services are sought, bought and brought to market. Who are the chief actors and beneficiaries in this revolution? Ordinary experts just like you who want to make a difference-and a larger stage. Based on more than a decade of research into hundreds of individual experts, you'll learn why the almighty referral is in decline, how today's buyers of services are hungry for authoritative information, and how you can position yourself as a buyer's top-and sometimes only-choice. At the same time, you will reach an audience far wider than you ever imagined. The Visible Expert Revolution is your handbook to raise your profile, sharpen your expertise and command fees more than ten times higher than average. You'll uncover hidden opportunities and build a powerful visibility plan customized to your strengths, circumstances and available time. But that's not all. You'll also meet real experts across a range of professional industries who share their inspiring stories and insider advice. Ready to become a Visible Expert? Here's how it's done.

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9780990445944

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Reviews

"""Expertise is more important than ever. The Visible Expert Revolution shows you how to turn your expertise into a rewarding and impactful career."" - Jonah Berger, Wharton Professor, Bestselling Author of Magic Words, Contagious, Invisible Influence, and The Catalyst ""This book is a game-changer for professionals seeking to establish themselves as prominent thought leaders. Filled with insights and practical strategies, it empowers individuals to make an indelible impact in their field. A must-read for any expert who aspires to become a true industry leader.""- Michael Brenner, B2B Marketing Expert, Author of The Content Formula and Mean People Suck, Founder of Marketing Insider Group ""Becoming a Visible Expert means creating trust in a distrusting world. It becomes your key to unlocking distinct advantages in achieving your goals including building a business, jump starting a career, and living a life of passion. This book shows you how to be a part of the revolution. What are you waiting for?"" - David Meerman Scott, Marketing strategist, and international bestselling author of 12 books including The New Rules of Marketing and PR ""An amazingly useful guide to help position yourself (and your company) as the go-to resource. Provides a truly helpful strategic/how-to combination for experts at any stage of the journey."" - Joe Pulizzi, Author, Epic Content Marketing and Content Inc. ""The Visible Expert(R) Revolution is a great read for any expert-whether you are relatively well known already or want to make your mark for the first time. You will learn not only what's inhibiting your growth, but also specific strategies, techniques and advice to overcome self-doubt, increase your visibility and build your reputation. If you are an expert, this is the guide you've been waiting for!"" - Chris Mercer, Valuation Expert, Author of Business Valuation: An Integrated Theory, Unlocking Private Company Wealth, Buy-Sell Agreements for Baby Boomer Business Owners, Founder and Chairman of Mercer Capital ""If you want to stand out in your field, this book will show you how to accelerate your journey. Chock full of research, practical examples and actions you can take, it's essential reading. Put it at the top of your list!"" - Tom Hood, CPA, CGMA, CITP, EVP Business Engagement & Growth at Association of International Certified Professional Accountants (AICPA)"

Author Information

Lee Frederiksen, Ph.D. is an award-winning marketer and renowned business strategist who helped pioneer the field of research-driven marketing. Lee draws on his Ph.D. in behavioral psychology and his entrepreneurial experience as CEO of three successful firms to help businesses achieve high growth and profitability. His research also forms the basis for his six highly acclaimed books on organizational growth, marketing and business strategy. He is Managing Partner at Hinge, a leader in branding and marketing for professional services firms. Elizabeth Harr, a senior partner at Hinge, is an accomplished entrepreneur and experienced executive. Elizabeth has accumulated almost two decades of experience in strategic planning, brand management, and communications. Elizabeth has co-authored several books and studies on marketing and growth strategy, and is a recognized Visible Expert(R) in the technology industry. Karl Feldman, a senior partner at Hinge, is a seasoned entrepreneur with executive roots who leads the firm's architecture, engineering and construction (AEC) practice. Karl founded several VC backed ventures before moving into the professional services industry. He is also a former marketing director at a top-50 construction firm. He is a frequent writer and speaker on the issues that face today's AEC marketers.

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