Overview

The purpose of this book, Quantitative Methods in Business Research: A Practical Guide, is to provide a comprehensive overview of the most commonly used quantitative research methods in business research. This book is specifically designed for business researchers who need to conduct rigorous and effective quantitative research to inform business decisions and strategies. The book covers a wide range of topics, including research design, data collection and analysis, statistical inference, and hypothesis testing. It also provides step-by-step guidance on how to use statistical software such as SPSS and Excel to analyze data and generate insights. The primary goal of this book is to help business researchers develop a solid understanding of the quantitative research process and the core statistical concepts that underpin it. By doing so, they will be better equipped to design, execute, and interpret the results of quantitative research studies. The book also emphasizes the importance of using quantitative research methods in conjunction with qualitative research methods, as both approaches have unique strengths and limitations. By combining the two, researchers can gain a more holistic understanding of the research topic and generate more robust insights.

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