Market research books

Why Facebook is a good tool for online marketers, how to make more money using Facebook, how easy it is to earn...  Read More >>

Tips for email campaigns that actually work.  Read More >>

Você está pronto para encarar uma verdade desconfortável? Pois bem, aqui vai: a sua empresa pode estar indo pelo...  Read More >>

This book focuses on the notion of the environmental sustainability of the economy.  Read More >>

This textbook deals with the progressive global dissolution of political, economic, and social boundaries, which...  Read More >>

Cree campañas de marketing innovadoras que logren índices de respuesta de los consumidores asombrosos aprovechando...  Read More >>

This original book presents in-depth research into thirteen successful Chinese private enterprises through interviews...  Read More >>

"Get ready to be amazed by the incredible development of electronic technology in ""The Digital Revolution: Unleashing...  Read More >>

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Dieses Buch befasst sich mit dem Total Revenue Management (TRM), einem aufkommenden Konzept im Revenue Management,...  Read More >>

This book is an innovative attempt to identify and analyse the processes related to social influence in online buying...  Read More >>

This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry...  Read More >>

How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing?...  Read More >>

Serves as a guide to understand sustainability in the wine industry in its triple aspect (economic, social, and...  Read More >>

The Digital Marketing Handbook is the ultimate guide to online advertising and digital marketing. Written by a team...  Read More >>

This book discusses the feasible breakthrough of emerging economy enterprises in participating the international...  Read More >>

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This book initiates the conversation about the metaverse in science and practice.  Read More >>

Focuses on the concepts, theories, and analytical techniques to track consumer behaviour change. The book presents...  Read More >>

This book is an excellent resource for academics and students interested in ethics and accountability in the public...  Read More >>

Increasing evidence of environmental deterioration in emerging markets, climate change, and consequences of environmental...  Read More >>

Latin American and Iberian entrepreneurship represents a special kind of innovation, risk-taking, and futuristic...  Read More >>

Also examining digital HRM, technology-based entrepreneurship, gig work, artificial intelligence and digitalization...  Read More >>

This book explores the college textbook publishing industry, from its inception in medieval universities, through...  Read More >>

Black & white print. Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing...  Read More >>