Market research books

This edited volume brings together some of the best papers from the 2022 Conference on Partial Least Squares Structural...  Read More >>

In Creator to Community Builder, you'll learn how Community Strategist Deb Schell has helped over 60 businesses...  Read More >>

The role of governance as a fundamental pillar of sustainability is widely recognized and confirmed by its inclusion...  Read More >>

This book is the first comprehensive presentation of a Kaiyu Markov model with covariates and a multivariate Poisson...  Read More >>

Are you prepared to enter the world of social media marketing and advance your career? This is the definitive guide...  Read More >>

"""Marketing Strategy"" is an all-inclusive guide aimed at providing a deep understanding of marketing techniques,...  Read More >>

This book charts the fall of productivity growth and the rise of inequality within global economies and societies....  Read More >>

The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage...  Read More >>

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You'll explore the risks and uncertainties associated with international supply chain operations, gaining insight...  Read More >>

This volume offers contributions on the fundamentals of current consumption theory and consumption research, which...  Read More >>

One of the most important tasks of market research is to read market developments in such a way that one's own company...  Read More >>

"""Marketing"" is your quintessential guide to the ever-evolving digital marketing landscape, not only for beginners,...  Read More >>

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In this edited book, we provide foundational tenets of Gandhian perspective, and present examples of social organizations...  Read More >>

"Maybe you know the economy is bad, and you could use some extra dollars each month to help make ends meet? Or...  Read More >>

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Durch die Konzentration auf die (potenziellen) Auswirkungen der Expansion multinationaler Unternehmen aus Schwellenländern...  Read More >>

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"How do you lead a faltering company from Doom to ZOOM? ""In an age where trust is both scarce and essential,...  Read More >>

Marketing Metrics - 3 Manuscripts in 1 Book, Including: Marketing Analytics, Digital Marketing and Marketing Strategy....  Read More >>

"Allelopathy is a biological phenomena in which one organism creates one or more biochemicals that inu-ence the...  Read More >>

Zea mays subsp. mays, from Spanish: maz after Taino: mahis[2]), often known as corn in North American and Australian...  Read More >>