Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry

Author:   Theodore Tarnanidis ,  Maro Vlachopoulou ,  Jason Papathanasiou
Publisher:   IGI Global
ISBN:  

9781668488683


Pages:   317
Publication Date:   31 August 2023
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry


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Author:   Theodore Tarnanidis ,  Maro Vlachopoulou ,  Jason Papathanasiou
Publisher:   IGI Global
Imprint:   IGI Global
Weight:   0.272kg
ISBN:  

9781668488683


ISBN 10:   166848868
Pages:   317
Publication Date:   31 August 2023
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Maro Vlachopoulou is a Professor in the Department of Applied Informatics, University of Macedonia, Greece. Her professional expertise, research, and teaching interests include: marketing information systems, electronic commerce, e-business, e-marketing, internet marketing, enterprise resource planning (ERP) systems, customer relationship management (CRM) systems, e-supply chain management, e-logistics and SC information systems. She participates in several European-funded Research and Development programmes in the above fields. She is also a member of the editorial board and a reviewer for several scientific journals, including:International Journal of Production Economics s, European Journal of Operation Research, International Journal of Physical Distribution and Logistics Management , European Journal of Information Systems , Journal of Enterprise Information Management and International Journal of Business Information Systems , International Journal of Internet Marketing (IJIMA). Jason Papathanasiou is a full time lecturer at the department of Marketing and Operations Management, University of Macedonia, Greece. He holds a Ph.D. in Operational Research and Informatics and a degree in Physics, both from the Aristotle University of Thessaloniki. He has worked for a number of years as an adjunct lecturer at the Technical Institute of Technology in Thessaloniki and on the Universities of Macedonia and Western Macedonia teaching courses like Computer Applications Programming, Web Programming and Operational Research. He has organized and participated in a number of international scientific conferences and workshops and has published papers in international scientific peer referred journals like the Journal of Environmental Management, Regional Studies, Environmental Monitoring and Assessment, the Journal of Policy Modeling and the European Journal of Operational Research. He has also participated as a researcher and as a member of the coordination team in many national and international research projects.

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