Market research books

From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies,...  Read More >>

Discusses the present state and future outlooks of Business 5.0 and presents insights on the implications of Business...  Read More >>

Featuring case studies and examples of specific interventions and their impact in many countries, a number of them...  Read More >>

"The Tactical Marketing HandbookThe first and only comprehensive guide to tactical marketing, this book gives you...  Read More >>

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Dieses Buch bewertet afrikanische Sonderwirtschaftszonen aus einer Perspektive der Lehren und Erfahrungen, die China...  Read More >>

This open access book compiles a series of chapters written by internationally recognized experts known for their...  Read More >>

Examines online consumer behaviour along with other complementary marketing, hospitality, and tourism disciplines,...  Read More >>

"If you want rapid, healthy, and sustainable growth for your business, there's no shortcut. Hacks and tactics promising...  Read More >>

Discusses the present state and future outlooks of Business 5.0 and aims to achieve comprehensive insights on the...  Read More >>

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’...  Read More >>

How to spend your money to be happier? Does being an expert consumer have its pitfalls? Is more choice among...  Read More >>

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"If you want rapid, healthy, and sustainable growth for your business, there's no shortcut. Hacks and tactics promising...  Read More >>

"I never thought I would make it much past 30. I started in a pretty tough spot, as a streetcorner delinquent...  Read More >>

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary...  Read More >>

An exciting new textbook which introduces you to the essential elements of market research such as problem identification,...  Read More >>

An exciting new textbook which introduces you to the essential elements of market research such as problem identification,...  Read More >>

Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to...  Read More >>

Die internationalen Wirtschaftsbeziehungen entwickeln sich dynamisch, sie reagieren auf weltpolitische Ereignisse...  Read More >>

Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to...  Read More >>

It’s time to flip conventional thinking and view your supply chain as more than just a means to cut cost. They are...  Read More >>

I shall explains why organizations need strategy to be implemented as well as why business organizations may experience...  Read More >>

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