Market research books

For consumer behaviour courses. Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes...  Read More >>

This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize...  Read More >>

Behind The Click dives into the psychological principles behind shortcuts our brains take & how elements of your...  Read More >>

READY FOR TAKEOFF: Opportunities in Aviation Grace Kimani, a seasoned aviation facilitation expert, unveils the...  Read More >>

Behind The Click dives into the psychological principles behind shortcuts our brains take & how elements of your...  Read More >>

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Are you tired of hitting roadblocks on your entrepreneurial journey? This book is your roadmap to overcoming...  Read More >>

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By delving into topics from digital marketing and sustainability initiatives to data analytics and emerging technologies,...  Read More >>

Brand Together presents a principle-based approach for developing successful brand partnerships.  Read More >>

By delving into topics from digital marketing and sustainability initiatives to data analytics and emerging technologies,...  Read More >>

This book will provide an overview of recent and current research which defines and scopes the field of responsible...  Read More >>

Prepare-se para revolucionar sua abordagem de marketing. Atrav�s desses insights, voc� transformar� espectadores...  Read More >>

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers...  Read More >>

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From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies,...  Read More >>

It is hoped that the cases would serve as valuable reference material for academics, students, professionals in...  Read More >>

Consumer behavior refers to the actions and decisions made when purchasing goods and services. This book explores...  Read More >>

The purpose of this book is to highlight how current successful Japanese multinational enterprises (MNEs) and companies...  Read More >>

This edited volume provides a comprehensive and up-to-date understanding of the challenges and opportunities facing...  Read More >>

With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges...  Read More >>

"Descubre el Camino hacia el �xito Empresarial""Estrategias Ganadoras: Marketing Estrat�gico para Peque�as y Medianas...  Read More >>

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