Market research books

Responsible Management in Emerging Markets: A Multisectoral Focus is in response to the dearth of literature on...  Read More >>

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent...  Read More >>

There is a massive push toward short-form, low-value content. On the surface, it looks like there is a good rush....  Read More >>

"Customer Obsession is the secret sauce that has fueled the success of some of the world's most beloved and successful...  Read More >>

High-Velocity Digital Marketing provides B2B sales and marketing teams with a blueprint for quickly accelerating...  Read More >>

High-Velocity Digital Marketing provides B2B sales and marketing teams with a blueprint for quickly accelerating...  Read More >>

PRODUCT INNOVATION TOOLBOX Discover how to implement consumer-centric innovation to help create new product development...  Read More >>

This book analyzes the impact of technology in emerging markets by considering conditions and the history of how...  Read More >>

My reader can image you are one business scientist to enter one marketing, economic and human resource departments...  Read More >>

Scarcity isn't just one of the key principles of influence, it's arguably the most powerful--invoking the kind of...  Read More >>

Scarcity isn't just one of the key principles of influence, it's arguably the most powerful--invoking the kind of...  Read More >>

Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the ""Korean Wave” in...  Read More >>

This book examines the dilemma of overdependence on tourism in Caribbean countries and territories, and the need...  Read More >>

This volume explores the governance and management of science, technology, and innovation (STI) in relation to innovation...  Read More >>

This volume explores the governance and management of science, technology, and innovation (STI) in relation to social...  Read More >>

"The tean ""Organic- can be broadly described as food grown without the assistance of man-made chemicals. Organic...  Read More >>

This book analyzes the changing dynamics of competition and the emergence of deglobalization trends and processes....  Read More >>

The lifeblood of many firms is good old affiliate promotion, which is undervalued or overlooked by many more. I...  Read More >>

High-Velocity Digital Marketing provides B2B sales and marketing teams with a blueprint for quickly accelerating...  Read More >>

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Master the art of the close with the latest book from the international authority on sales success. This book shows...  Read More >>

As the COVID-19 crisis comes to an end, leaders, organizations, and governments have to develop a “new normal” for...  Read More >>

In the present competitive world, academicians as well as practitioners recognised the significance of creating...  Read More >>

this book goes through the primary research types used in the food Industry. It is an overview and refers heavy...  Read More >>

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