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Author:   Małgorzata Bartosik-Purgat (Dept. of Intnl Management, Poznań Univ. of Economics & Business, Poland) ,  Nela Filimon (Dept. of Business, Universitat de Girona, Spain)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781032204611

ISBN 10:   1032204613
Pages:   200
Publication Date:   18 October 2022
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

List of Contributors List of Figures List of Tables Instead of Introduction: The general circumstances of digital consumer behaviour in Europe Małgorzata BARTOSIK-PURGAT, Nela FILIMON PART I. TRENDS IN CONSUMER BEHAVIOUR IN DIGITAL CENTURIES Chapter 1. Changes in Consumer Behaviour in the Digital Age Agata LINKIEWICZ, Małgorzata BARTOSIK-PURGAT Chapter 2. Who is a Consumer in the Digital Era? Still a Consumer, or a Prosumer? Joanna BEDNARZ Chapter 3. Technological Innovations and Consumer Behaviour Tomasz GRZEGORCZYK Chapter 4. E-commerce in Light of Digital Technology Development: A Consumer Perspective Małgorzata BARTOSIK-PURGAT, Barbara JANKOWSKA PART II. DIGITAL CONSUMERS IN EUROPE Chapter 5. Digital Consumers in Finland: Digital Customer Journey Changes Industries Jaana KIVIVUORI, Monica TAMMINEN Chapter 6. Digital Consumers in Germany Michael HINNER Chapter 7. Inside the Mind of Italian Digital Consumers Alberto FRIGERIO, Margarita GALAGAN Chapter 8. Social Media and Mobile Tools in Consumers` Decisions of Polish Consumers Małgorzata BARTOSIK-PURGAT, Ewa MIŃSKA-STRUZIK Chapter 9. Understanding Consumers’ Information Power in the Digital Marketplace: the Case of Russia Maria SMIRNOVA, Ksenia GOLOVACHEVA, Olga ALKANOVA, Karina BOGATYREVA Chapter 10. Digital consumption in Spain and the Internet of Things Nela FILIMON, Francesc FUSTÉ-FORNÉ Instead of Conclusions: Impacts of Information and Communication Technologies on European consumers` behaviour: forecasts and predictions Małgorzata BARTOSIK-PURGAT, Nela FILIMON Index

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Author Information

Małgorzata Bartosik-Purgat is a Professor in the Department of International Management at Poznań University of Economics and Business, Poland. Her research addresses cultural aspects in international business, cross-cultural communication, cross-cultural consumer behavior, consumer ethnocentrism, acceptance of innovations in the consumers' decisions, and significance of new media in marketing and personal communication. She is a member of EIBA – European International Business Association, IAIR – International Academy for Intercultural Research, ABC – Association for Business Communication, SIETAR Poland – Society for Intercultural Education Training and Research, IT&FA – International Trade and Finance Association, and AIB – Academy of International Business. She is an author and co-author of publications in International Journal of Emerging Markets, European Journal of International Management, Technology Analysis & Strategic Management, Entrepreneurial Business and Economics Review, and Economics and Business Review. Nela Filimon is an Associate Professor – Serra Húnter Fellow in the Department of Business at the Universitat de Girona, Spain. Her research interests are related to consumer behaviour, market research, social media, wellbeing and ICTs, sociology of consumption, marketing in cultural industries, and quantitative research methods. She has published her research in international journals such as Social Science Computer Review, Journal of Cultural Economics, Poetics, Advances in Sociology Research, Sociological Review, Sustainability, International Journal of Environmental Research and Public Health, Regional Science Inquiry, and Economics and Business Review, among others.

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