Overview

There is a massive push toward short-form, low-value content. On the surface, it looks like there is a good rush. But, this will be a fad that lasts a few years. It takes seven touches with a consumer before they make a purchase. So, unless people watch 7-15 TikTok videos from one person, chances are they won't spend any money. Long-form content warms the consumers and builds an audience. Once someone knows, likes, and trusts a creator, they spend money on products and services. Short-form content is still valuable as a commercial for long-form content. But, long-form content will still be the driver of building massive audiences that spend money. Good Luck!

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