Providing a New Perspective on Understanding and Measuring of Customer Inspiration
Author:   Lisa Stoll
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   1st ed. 2022
ISBN:  

9783658358938


Pages:   140
Publication Date:   12 November 2021
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Providing a New Perspective on Understanding and Measuring of Customer Inspiration


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Author:   Lisa Stoll
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   1st ed. 2022
Weight:   0.214kg
ISBN:  

9783658358938


ISBN 10:   3658358939
Pages:   140
Publication Date:   12 November 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Study I: Definition and Conceptualization of Customer Inspiration.- Motivation.- Literature Review.- A Qualitative Study to Define Customer Inspiration.- Results.- Discussion.- Study II: Measurement Model of Customer Inspiration.- Motivation.- Theoretical Background.- Conceptualization and Index Development Procedure.- Index Development.- Discussion.- Study III: The Explanatory Power of Customer Inspiration.- Motivation.- Literature Review and Hypotheses.- Study 1.- Study 2.- Discussion.

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Author Information

Lisa Stoll currently works in market research helping clients to grow brands with extraordinary creative and maximize ROI. During her time as a research assistant at the Institute for Market-based Management at LMU Munich she wrote her dissertation. Her research focus is in consumer research, advertising effectiveness and marketing theory.

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