Market research books

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand...  Read More >>

 Read More >>

This book offers new insights into the complex set of activities and decisions of product innovation management....  Read More >>

In the future, it will become even more important for organizations to find leads, supporters and new donors online...  Read More >>

This book consists three sections: This three parts concern my three different psychological and technological...  Read More >>

In this book, however, I aim to research whether time factor can influence the consumer individual consumption desire...  Read More >>

The book outlines the importance of Indian manufacturing sector and its growth under alternative policy regimes....  Read More >>

 Read More >>

Explores current and decisive topics for business and academia. The book evaluates the ways in which automation...  Read More >>

The aim of this book is to offer up-to-date insights into the challenges for international firms represented by...  Read More >>

This book addresses many of the gaps in how industry and academia are currently tackling problems associated with...  Read More >>

In this book, however, I aim to research whether time factor can influence the consumer individual consumption desire...  Read More >>

This book divides three parts, In first part chapter one concerns how economic environment can influence global...  Read More >>

This book examines the nature of the marketization of corporate boards following the introduction of the split share...  Read More >>

""This book presents research chapters on emerging trends into the metaverse that is introducing new technologies...  Read More >>

 Read More >>

A valuable interdisciplinary resource examining the concept and effectiveness of CSR as a tool for sustainable development...  Read More >>

 Read More >>

In my this book first part, I shall considerate on businessmen and customers both beneficial view point to explain...  Read More >>

Product design strategy often seeks to change a person's buying decisions, or to manipulate a person's behavior....  Read More >>

Any theatre performance must need have good seats and hall facilities to let audiences to feel comfortable to see...  Read More >>

Passion To Profit provides a roadmap for turning your passion into a profitable side hustle. The book offers a step-by-step...  Read More >>

A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture...  Read More >>

You no longer have to read complicated and boring books to learn about Marketing and Brand Management. Every important...  Read More >>

You no longer have to read boring, complicated textbooks or badly written E-Books to learn about business psychology...  Read More >>