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9780367771317

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This text provides a thought-provoking and practical approach to behavioural research in marketing. The book is unique in applying research methods to contemporary marketing practice, and provides a useful toolkit for marketers who want to up their game. - Dr Rita Kottasz, Associate Professor of Marketing, Kingston University London, Kingston Business School This book is a must read for any market research and insight professional who wishes to have a strong theoretical underpinning for their understanding of human behaviour. It brings together in an easy to understand one-stop read key social science theory drawn from sociology, psychology and behavioural economics. - David Smith PhD, Director DVL Smith Limited and Visiting Professor University of Hertfordshire Business School

Author Information

Julian Adams has worked in the market research industry for over 20 years. He is a Director at Motif, a brand, CX and loyalty insights agency. Prior to this, he was a Partner at Illuminas LLP. Julian is a guest lecturer at Kingston University Business School, where he teaches research theory, method and nonverbal communication.

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