Marketing Metrics Guide: The Complete Metrics Guide To Optimize Marketing Strategies
Author:   Abde Hafid
Publisher:   Independently Published
ISBN:  

9798847656412


Pages:   80
Publication Date:   21 August 2022
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Marketing Metrics Guide: The Complete Metrics Guide To Optimize Marketing Strategies


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Overview

This book Includes: Important new coverage of intangible assets A rigorous and practical discussion of quantifying the value of information More detail on measuring brand equity A complete separate chapter on web, SEM, mobile, and digital metrics Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics An up-to-date survey of free metrics available from Google and elsewhere Expanded coverage of methodologies for quantifying marketing ROI

Full Product Details

Author:   Abde Hafid
Publisher:   Independently Published
Imprint:   Independently Published
Dimensions:   Width: 21.60cm , Height: 0.40cm , Length: 27.90cm
Weight:   0.209kg
ISBN:  

9798847656412


Pages:   80
Publication Date:   21 August 2022
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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