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"""I'm good at what I do, I have a great product. What really holds me back is that I'm not sure how to promote... Read More >>
Brand Together presents a principle-based approach for developing successful brand partnerships. Read More >>
A comprehensive three-part framework of structure-behaviour-supply discusses the present and future of India’s mega... Read More >>
"""Mar-Tech: a Marriage made on Earth"" by Amit Tiwari is a playbook on marketing in the age of Martech. But before... Read More >>
Titel: SHOPIFY MEISTERSCHAFT: Die Geheimnisse des profitablen Dropshipping enth�llen Autor: Joe M. Castillo In... Read More >>
In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic... Read More >>
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This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury... Read More >>
Provides an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital... Read More >>
"""I know what my startup's goals are but I have no idea how to get there"" In the field, the truth is most startups... Read More >>
This book discusses current trends, challenges, and opportunities in the fields of business, hospitality, and tourism,... Read More >>
This book examines the social entrepreneurship strategies of nonprofit organizations (NPOs), with a focus on the... Read More >>
"""Teaching Statistical Research Techniques: Strategies and Resources for Teachers and Professors"" is a comprehensive... Read More >>
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic... Read More >>
"A step-by-step guide to building a million-dollar company and having fun along the way, from a man who's done it... Read More >>
The remarkable convergence of digitalization and manufacturing is reshaping industries, ushering in an era known... Read More >>
Authored by industry experts, this comprehensive guide is your roadmap to transforming a love for coffee into a... Read More >>
Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities... Read More >>
Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in... Read More >>
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools... Read More >>
