Market research books

Explores fresh theoretical and empirical views on digital natives, digital technology, and digital revolutions in...  Read More >>

Are you new to marketing or struggling to get started with understanding marketing analytics? Do you want to...  Read More >>

Dieses Buch führt durch die wesentlichen Themen, die für die Geschäftstätigkeit in Vietnam von Bedeutung sind. Vor...  Read More >>

"In the fast-paced and ever-evolving world of business, staying ahead requires more than just understanding customer...  Read More >>

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Das andere ist eine positive Voreingenommenheit, zu der wir erzogen wurden und die uns über ihre Nachteile hinwegsehen...  Read More >>

Prepare This book divides two part, first part discuss how AI can change market development to be better as well...  Read More >>

How to Make a Virtual Event Your Most Profitable Event Ever  Read More >>

"Revzan's invaluable resource remains a classic in the field of marketing research. Covering the period from the...  Read More >>

"This groundbreaking study offers new insights into the behavior of consumers in the marketplace, and how they seek...  Read More >>

"In this book, marketing expert Hermann Simon presents a groundbreaking system for determining optimal marketing...  Read More >>

"This book presents an innovative approach to media selection, utilizing online resources to provide targeted and...  Read More >>

"Marketing professionals, this one's for you! In this book, Leigh McAlister and Peter S Fader provide valuable insights...  Read More >>

"This groundbreaking study explores the market potential for shea nut and shea nut processed products in Uganda,...  Read More >>

"In this book, marketing expert Hermann Simon presents a groundbreaking system for determining optimal marketing...  Read More >>

"Revzan's invaluable resource remains a classic in the field of marketing research. Covering the period from the...  Read More >>

"This groundbreaking study explores the market potential for shea nut and shea nut processed products in Uganda,...  Read More >>

"This book presents an innovative approach to media selection, utilizing online resources to provide targeted and...  Read More >>

"Marketing professionals, this one's for you! In this book, Leigh McAlister and Peter S Fader provide valuable insights...  Read More >>

"This groundbreaking study offers new insights into the behavior of consumers in the marketplace, and how they seek...  Read More >>

This book sets out to explore the new role of China in Brazilian politics and geopolitics. As China has become Brazil's...  Read More >>

​This book examines the governance and institutional dimensions of the global value chain (GVC) and the barriers...  Read More >>

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This is one of the first textbooks to explore the research process within the specific context of luxury brand management....  Read More >>

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