Market research books

Offers a new take on Al Ries and Jack Trout’s original positioning concept. The book delivers measurable results...  Read More >>

Exploring the crucial interplay between sustainability, businesses, and consumers, this book sheds light on the...  Read More >>

Explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies...  Read More >>

"""Marketing mit Plan"" ist nicht nur ein Buch, sondern dein strategischer Kompass für eine erfolgreiche Markenkommunikation....  Read More >>

Network marketing is one of the most rapidly increasing job fields in the United States. Millions of people ......  Read More >>

Emerging economies, as actively changing societies, invoke questions about the future direction for national and...  Read More >>

If you are looking for a real-world, step-by-step approach to designing and implementing a pricing strategy then...  Read More >>

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries,...  Read More >>

Der Leitfaden behandelt die Gründung von Unternehmen, die geltenden Investitionsvorschriften, Sonderwirtschaftszonen...  Read More >>

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Marketing de Suscripción: Construyendo Relaciones Duraderas y Rentables En un mundo impulsado por la recurrencia,...  Read More >>

This book provides and sheds light on insights, challenges, and opportunities to support the development and economic...  Read More >>

"《营销笔记》 这是一本一开始阅读就停不下来的营销书，读过之后会有恍然大悟的感觉。 举几个让你惊叹""原来如此""的例子： 1.原来做营销并不一定需要花很多钱，你自己就有许多免费的广告传播资源。 2.原来定价提升5%，就可以让企业利润大增。...  Read More >>

Understanding Search Engine MarketingIn today's digital age, where the internet has become an integral part of our...  Read More >>

This comprehensive book takes you on a journey from the inception of your food truck concept to achieving long-term...  Read More >>

Based around research into marketing education and practice, Marketing Skills in Practice helps students embarking...  Read More >>

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"Are you ready to uncover the keys to unparalleled success in the complex world of business? ""Unlocking Success:...  Read More >>

Are you tired of working round the clock everyday and dreaming of a better life where your money speaks for you...  Read More >>

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The Role of Integrated Multi-Trophic Aquaculture in the US Seafood MarketProduct Description: Dive into the depths...  Read More >>

"If you want to know how a single strategy transform casual onlookers into fervent brand advocates? Explore the...  Read More >>

In diesem Buch wird die Anwendung der Design-Thinking-Methode zur Entwicklung von neuartigen Strategien und neuer...  Read More >>

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