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Unlock the power of the Voice of the Customer (VoC) with this comprehensive introductory guide. Whether you're new... Read More >>
This book contributes to growing literature on the role of business groups in the development of corporate sector... Read More >>
Discover the essentials of customer analysis and insight with this non-technical comprehensive introductory guide.... Read More >>
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"Discover ""The Ultimate Business Startup Trilogy"" by James Anderson, an all-in-one guide for entrepreneurs. Covering... Read More >>
Learn the importance of brand research and analysis and the steps you need to follow to get the most out of it.... Read More >>
"In today's competitive market, branding plays an essential role since it helps persuade prospective buyers to buy... Read More >>
Simple market research hacks from the world of big tech to help small businesses understand customers and build... Read More >>
Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers... Read More >>
This book offers a well-written and concise mix of theory, reviews, primary research findings and case studies,... Read More >>
The benefits of the digital platform have enabled common people to achieve their dreams like never before. The fact... Read More >>
Atmosphere is a term often used in everyday life to describe how a consumption space feels, and has long been an... Read More >>
This book contains proven steps and strategies on how to start your first campaign with Google Adwords and make... Read More >>
BIG 3 ECOMMERCE è il culmine della perfezione nel mondo dell'e-commerce. Con una reputazione consolidata e una solida... Read More >>
Are you an aspiring entrepreneur, a start-up founder, or a seasoned business owner navigating the turbulent waters... Read More >>
This book gathers a selection of peer-reviewed research papers presented at the joint IV ASOCIO/XIX IISE Region... Read More >>
If you want to make money online, the best way is to sell a product. And if you want to sell as many products as... Read More >>
This book presents an alternative, critical perspective on the political economy of development and business. The... Read More >>
Are you tired of working IN your business instead of ON your business? Did you start your own business, so you... Read More >>
Der Leitfaden behandelt die Gründung von Unternehmen, die geltenden Investitionsvorschriften, Freihandelszonen und... Read More >>
This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality... Read More >>
