Market research books

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"""Market Research Made Easy with TAM"" is an accessible and comprehensive guide to using Total Addressable Market...  Read More >>

Microbusinesses are a specific type of small business that employ 9 or fewer people, including the owner. Microbusinesses...  Read More >>

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify,...  Read More >>

This book provides a comprehensive overview of Private Equity (PE) financing in the infrastructure and real estate...  Read More >>

Dieses essential gibt wertvolle Hinweise zur Zusammenarbeit mit Firmen und Geschäftspartnern in Indien und eröffnet...  Read More >>

In seinem Buch zeigt Günter Pilarsky, ein global aktiver Insider und einer der wenigen großen deutschen Minenbetreiber,...  Read More >>

This book focuses on developing a systematic approach to understanding the transformations in Africa's public sector...  Read More >>

Are you looking to take your marketing efforts to the next level? Do you want to reach new audiences and grow...  Read More >>

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Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to...  Read More >>

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Presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. Chapters...  Read More >>

Featuring case studies and examples of specific interventions and their impact in many countries, a number of them...  Read More >>

Discusses the present state and future outlooks of Business 5.0 and presents insights on the implications of Business...  Read More >>

"The Tactical Marketing HandbookThe first and only comprehensive guide to tactical marketing, this book gives you...  Read More >>

Including various field examples using qualitative and quantitative research methods and economic implications using...  Read More >>

This open access book compiles a series of chapters written by internationally recognized experts known for their...  Read More >>

This open access book compiles a series of chapters written by internationally recognized experts known for their...  Read More >>

Dieses Buch bewertet afrikanische Sonderwirtschaftszonen aus einer Perspektive der Lehren und Erfahrungen, die China...  Read More >>

Examines online consumer behaviour along with other complementary marketing, hospitality, and tourism disciplines,...  Read More >>

"If you want rapid, healthy, and sustainable growth for your business, there's no shortcut. Hacks and tactics promising...  Read More >>

Discusses the present state and future outlooks of Business 5.0 and aims to achieve comprehensive insights on the...  Read More >>