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Serves as a guide to understand sustainability in the wine industry in its triple aspect (economic, social, and... Read More >>
The Digital Marketing Handbook is the ultimate guide to online advertising and digital marketing. Written by a team... Read More >>
This book discusses the feasible breakthrough of emerging economy enterprises in participating the international... Read More >>
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Focuses on the concepts, theories, and analytical techniques to track consumer behaviour change. The book presents... Read More >>
Latin American and Iberian entrepreneurship represents a special kind of innovation, risk-taking, and futuristic... Read More >>
Black & white print. Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing... Read More >>
Color print. Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course... Read More >>
This book is a comprehensive guide on article marketing. It covers the basics of article writing, including the... Read More >>
Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who... Read More >>
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional... Read More >>
Radical Business outlines a blueprint for an innovative, inclusive, and community driven business model—proven successful... Read More >>
The China Question: Contestations and Adaptations provides fresh perspectives on, and empirics about, China’s international... Read More >>
This book examines the development of world trade during the COVID-19 pandemic, also taking international trade... Read More >>
Investigates the social, behavioural, and psychological factors that influence metaverse adoption. The focus then... Read More >>
Examines online consumer behaviour along with other complementary marketing, hospitality, and tourism disciplines,... Read More >>
The interpersonal communication has received great attention in social psychology. The consumer influence through... Read More >>
Social media plays an important role for businesses and consumers. The importance of social media does not only... Read More >>
