Overview

How to Make a Virtual Event Your Most Profitable Event Ever In a post-pandemic world, virtual events have emerged as a mainstay for organizations of all sizes, from multi-billion-dollar corporations to the local church or synagogue. Virtual meetings, conferences, trade shows, and workshops have proven to be a viable, less expensive alternative to the in-person real thing. And that explains the reputation virtual events have garnered: If it looks cheap, it is. The bar to hold a massive gathering has never been lower, and it shows! A cheap mic is good enough . . . Just use Zoom . . . Can you see my screen? In Memorable, Profitable, Virtual, digital event production entrepreneur Elias Puurunen bucks the trend of low-value virtual events where every expense is spared. This step-by-step guide shows businesses, brands, governments, and not-for-profits how to: - Decide whether to go virtual-only or hybrid - Promote your event so attendees demand another one next year - Avoid the 7 easy-to-make mistakes that ruin the attendee experience - Set a realistic virtual event budget (and follow it) - Find, prep, and compensate world-class speakers - Calculate return on investment for a virtual event - Book vendors and sponsors to cover all event costs - Stay in touch with attendees so they show up day-of - Deliver high-production value without going into debt Whether you've only ever attended virtual events or have already hosted one (or more), Memorable, Profitable, Virtual will show you a new and better way to organize, run, and monetize a high-production value virtual experience.

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9781999533571

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