Overview

Brand partnerships cut through the noise of modern-day marketing to drive billions of dollars of consumer preference, but hardly anyone talks about them. A practical, digestible, principle-based guide for developing strong brand partnerships has never existed... until now. Brand Together presents a principle-based approach for developing successful brand partnerships. By analyzing dozens of brand partnerships that have driven over $100 million in revenue, interpreting leading academic research, and leveraging insights from brand partnership professionals, this book distills our best collective thinking on brand partnerships down to six golden principles that any brand can apply. Packed with profound insights, illustrative examples, and colorful storytelling, Brand Together is written for curious consumers, marketing professionals, and everyone in-between.

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Reviews

"""Ryan does a commendable job taking a complex subject and creating a practical and actionable guide for the next generation of marketers as they navigate an important part of our industry: brand partnerships."" - Shannon Willett, CMO ""Brett clearly and simply breaks down the drivers of successful brand partnerships. In an evolving market, Brett's guiding principles will stand the test of time. Anyone interested in brand partnerships should read this book, then read it again with a notebook and pen."" - Ashley Levesque, VP of Marketing, Banzai ""With fascinating real-world case studies and insightful observations, Brand Together is an indispensable resource for anyone navigating the world of brand partnerships. A must-read for entrepreneurs, marketers, and innovators shaping the future of business."" - Prashant Malaviya, Professor of Marketing, Georgetown University ""Brett has the rare ability to combine engaging prose with clear and insightful frameworks. The result is a book that is both accessible and applicable - a fantastic starting point for anyone wrestling with the understudied dynamics of brand partnerships."" - Chase Russell, SVP of Product Strategy and Marketing, Bonterra"

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