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OverviewFull Product DetailsAuthor: Ayalla Ruvio , Dawn IacobucciPublisher: John Wiley & Sons Inc Imprint: John Wiley & Sons Inc Dimensions: Width: 20.10cm , Height: 1.80cm , Length: 25.20cm Weight: 0.635kg ISBN: 9781119912415ISBN 10: 1119912415 Pages: 368 Publication Date: 19 February 2024 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsPart I - Introduction: Consumer Behavior Insights 1. Introduction: Consumers are Key to a Company’s Success 2. Consumers’ Insights as Drivers of Marketing Strategies 3. How (and Why) to Listen to Consumers Part II - Consumer Buying Process 4. How Consumers Make Decisions 5. Post-Purchase Behavior 6. The Irrational Consumer: Biases and Situational Effects on Consumers’ Decision-Making Part III - Unveiling the Black Box of the Consumer Buying Process 7. Consumer Motivation and Emotions 8. Consumer Personality and Self-Concept 9. Learning and Memory 10. Consumer Attitude Formation and Change 11. Consumers’ Perception 12. Consumers’ Social and Cultural Context Part IV - Diverse Perspectives That Comprise Us All 13. The Global Consumer 14. Social Media 15. Do Good ConsumptionReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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