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OverviewFull Product DetailsAuthor: Jan Y. YangPublisher: Springer International Publishing AG Imprint: Springer International Publishing AG Edition: 1st ed. 2024 ISBN: 9783031520594ISBN 10: 3031520599 Pages: 145 Publication Date: 28 February 2024 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationDr. Jan Y. Yang is the Senior Managing Director of Simon-Kucher & Partners’ China Desk, where he oversees business development and project execution related to the firm’s China business. He is an expert on monetization strategies and price management for B2B and B2C alike. He has developed pricing strategies and supported the implementation of pricing transformation for numerous clients in various markets with a focus on China. Dr. Yang holds a Ph.D. degree in management as well as an MBA degree from WHU - Otto Beisheim School of Management in Germany. Apart from his consulting work, he teaches courses on 'Hidden Champions and Pricing Strategy' for entrepreneurs, executives, and business students at leading institutions such as Tsinghua University (China) and Cheung Kong Graduate School of Business (China), among other institutions. He is the author of the book The Pricing Puzzle (2020). Tab Content 6Author Website:Countries AvailableAll regions |
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