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Overview"""Mar-Tech: a Marriage made on Earth"" by Amit Tiwari is a playbook on marketing in the age of Martech. But before the play begins, Amit introduces the players, and you soon discover this is more than a mere match of equals. This is a match where both sides-Marketing and Technology-decide to collaborate rather than compete, totally changing the game, by each combining their home advantage. With the release of this book, India takes its first step delving into Mar-Tech. It is a must-read whether you're entering a marketing function, leading it or building one from scratch. The game's changed. Marketing is now Marteching(TM)." Full Product DetailsAuthor: Amit TiwariPublisher: Notion Press Imprint: Notion Press Dimensions: Width: 14.00cm , Height: 1.20cm , Length: 21.60cm Weight: 0.263kg ISBN: 9798890668738Pages: 204 Publication Date: 04 March 2024 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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