Sales & marketing management books

Human rights are an interdisciplinary subject as well as a foundational aspect of the law. Their importance at the...  Read More >>

As the first comprehensive book on brand management, the book...  Read More >>

Going beyond solely legal analysis, juxtaposing legal principles and argumentation with economic theoretic approaches...  Read More >>

This book analyses corporate rescue laws, processes and policies prescribed in corporate insolvency or bankruptcy...  Read More >>

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This ground-breaking book presents an in-depth empirical analysis of the nature of lawyers' involvement in the facilitation...  Read More >>

An authoritative overview of the prior development, current state, and future opportunities in strategic managementThe...  Read More >>

Argues that marketing planning fails for most companies because it either does not fit their organizational culture,...  Read More >>

The main objective of this book is to provide an innovative set of concepts and tools regarding company management,...  Read More >>

This book will be kept concise but still informative to suit different types of readers, either those who want to...  Read More >>

Die Inhalte eines Unternehmens machen bereits seit Jahren den Unternehmenserfolg aus. Umso wichtiger ist es, diese...  Read More >>

Now in its 8th edition! The 2022 Sales Compensation Almanac provides the latest trends, resources and insights into...  Read More >>

If you can Master the Virtual Sale, your production will be even greater than in a face-to-face environment.  Read More >>

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If you can Master the Virtual Sale, your production will be even greater than in a face-to-face environment.  Read More >>

Selling is changing, and sales professionals need to keep in touch with the latest trends to stay relevant and further...  Read More >>

This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the...  Read More >>

The emphasis of this textbook is on how sales management gets done. You will find contemporary materials in the...  Read More >>

This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the...  Read More >>

For undergraduate and graduate courses in marketing management The gold standard for today's marketing management...  Read More >>

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models...  Read More >>

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models...  Read More >>

If you are tired and frustrated with your sales results, you have come to the right place - after all you deserve...  Read More >>

This book will inspire you to consider flipping real estate as your part-time hustle. I want to show you how it...  Read More >>