Sales & marketing management books

Attract and serve clients who will pay top dollar. Megan DiPiero will show you how to evolve your business for the...  Read More >>

Drawing on Elaine Heumann Gurian’s 50 years of museum experience, Centering the Museum, calls on the profession...  Read More >>

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create...  Read More >>

Combining scholarly analysis with practical real-life examples, and endorsed by the Chartered Institute of Fundraising...  Read More >>

This book gathers and explains the key brand analysis tools that...  Read More >>

This book gathers and explains the key brand analysis tools that...  Read More >>

The Business of Less rewrites the book on business and the environment. Promoting the concepts of ‘net green’ and...  Read More >>

Tom Elfring, Kim Klyver, and Elco van Burg propose a new perspective on entrepreneurship and demonstrate how networking...  Read More >>

Greed Gone Good brings the how-tos of impact finance to a broad-based...  Read More >>

Greed Gone Good brings the how-tos of impact finance to a broad-based...  Read More >>

The Business of Less rewrites the book on business and the environment. Promoting the concepts of ‘net green’ and...  Read More >>

Retail is going through tremendous change as a result of new types of competitors and ever higher consumer expectations....  Read More >>

 Read More >>

Attract and serve clients who will pay top dollar. Megan DiPiero will show you how to evolve your business for the...  Read More >>

Did you know only 1 in 5,000 people build million $ businesses? Yet successful entrepreneurs go from industry to...  Read More >>

While the concept and domain of Corporate Social Responsibility (CSR) is not new – its beginnings can be tracked...  Read More >>

SILVER MEDAL - International Top Sales Books Awards 2021 FINALIST - American Bookfest Awards 2021 FINALIST - National...  Read More >>

People-based marketing represents the next level of a data-driven marketing strategy, powered by first-party data....  Read More >>

Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert In Pick Up...  Read More >>

Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert In Pick Up...  Read More >>

The biggest current threat you face is becoming a commodity in your prospect's eyes. What's making it worse? Decision...  Read More >>

Die kognitive Legitimitat aus Kundensicht ist ein fundamentaler Faktor fur das Uberleben neuer Unternehmen. Die...  Read More >>

The Power of Direct Selling. Direct selling is not an industry per se nor is it merely a go-to-market business...  Read More >>

Das Buch zeigt auf, wie angesichts der neuen Rahmenbedingungen, wie z.B der digitalen Transformation, Marketing...  Read More >>

If you are a B2B high-ticket service provider seeking to grow, you need cost-effective outreach to your ideal clients....  Read More >>