Overview

SILVER MEDAL - International Top Sales Books Awards 2021 FINALIST - American Bookfest Awards 2021 FINALIST - National Indie Excellence Awards 2021 It's part award-winning novel, part 'how-to', and it's everything you need to know about selling to big business. The Wentworth Prospect takes a deep dive into the high-stakes world of complex business-to-business selling. The story follows the fortunes of Sue Novak, a fledgling sales consultant, as she struggles to land the deal of her career. Her path to success is strewn with adversaries, corporate intrigue, power-plays and hidden agendas. Sue feels out of her depth. But she has an edge: a mysterious journal written by her dead mentor. The journal reveals a radical new sales framework named EDVANCE. Can Sue apply its wisdom in a real-life scenario? Can it guide her to success with The Wentworth Prospect? The novel comes with free access to an online companion that explains and explores the process and methods featured in the story. It's an invaluable reference for the modern salesperson, offering practical solutions for many real-world issues and challenges. It includes: A detailed look at the EDVANCE framework A free, downloadable card-based system for pin-pointing Stakeholder Archetypes A guide to mapping these Stakeholders, identifying their motivations and understanding their genuine levels of influence Guiding Stakeholders towards consensus Gaining early involvement in the Buyer's Journey Building your personal brand Guiding your customer to the solution they genuinely need, not the solution they think they want Harnessing the power of storytelling Getting the customer to 'sell themselves' on your offering The Wentworth Prospect is far more than just a great story. Far more than an award-winning novel. It's everything you need to know about landing the big deal. No part of this book (including cover and companion materials) has been generated with the help of AI.

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9781922628527

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John is an Australian who has invested 38 years as a highly successful sales leader in four USA and Japanese multinational IT corporations. For the last 16 years he has assisted B2B selling organisations to transform the way they sell. John is passionate about enhancing the professionalism of salespeople and sales teams. To that end he has founded Sales Leader Forums and Sales Masterminds APAC. John is the creator of the Authentic Selling program and the EDVANCE sales model that underpins The Wentworth Prospect. Wayne is an Australian business strategist with a passion for sales, marketing and business development. He has spent four decades working in Australia, Asia and Europe, starting out as a door-knocking engineering sales rep and ending up in roles such as Sales and Managing Director. Since leaving his corporate career, Wayne has spent over 15 years helping B2B businesses tackle their business growth challenges by applying LEAN principles for sustainable sales success. Wayne was a co-founder of Sales Leader Forums and a foundation member of Sales Masterminds APAC. Jeff is a British-Australian writer with over thirty years' experience in the advertising and communications industry. He has worked as both writer, executive creative director and regional creative director with some of the world's largest ad agencies in London, Hong Kong and Sydney. Jeff is also a writer of dark fiction. His stories have been published by Shooting Star Press in Australia and in several anthologies by UK publisher Raven & Drake. He is shortly to be published by Black Ink Fiction in the USA. Today he lives and works as an author and communications specialist in Sydney, Australia. Details of Jeff's fiction can be found at jeffclulow.com

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