Sales & marketing management books

Guides academic and corporate educators, consultants, and coaches in preparing themselves, their students and colleagues...  Read More >>

The second edition of Responsible Leadership offers orienting knowledge on how to lead in a world of contested values—a...  Read More >>

Want to beat your sales target?   You can sell anything you want and targets are always achievable – Brilliant...  Read More >>

The world’s people and their leaders face a complex and multi-faceted set of ‘eco-social questions’. As the productivity...  Read More >>

This book was born of experience, not theory. The information comes from both successful and failed door-to-door...  Read More >>

The world’s people and their leaders face a complex and multi-faceted set of ‘eco-social questions’. As the productivity...  Read More >>

Value-based pricing—pricing a product or service according to its value to the customer rather than its cost—is...  Read More >>

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Value-based pricing—pricing a product or service according to its value to the customer rather than its cost—is...  Read More >>

Discover how to re-programme the way your sales people think, leading to dramatically improved behaviours...and...  Read More >>

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Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific...  Read More >>

Emerging multinational enterprises (or EMNEs) have made a huge impact on the international business stage by internationalising...  Read More >>

This book launches a new, interdisciplinary inquiry into the ways in which business and cultural forces (particularly...  Read More >>

This book touches upon many of the central themes of today’s debate on business and society. In particular, it brings...  Read More >>

This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing,...  Read More >>

This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing,...  Read More >>

"Would you like to associate with purchasers and win more deals in the new universe of virtual selling? Would...  Read More >>

Written by many of the key influencers at the Principles for Responsible Management Education (PRME), the book focuses...  Read More >>

It’s not about more clients. It’s about more of The Right Clients. It’s better to have a few of The Right Clients...  Read More >>

Written by many of the key influencers at the Principles for Responsible Management Education (PRME), the book focuses...  Read More >>

Human rights are an interdisciplinary subject as well as a foundational aspect of the law. Their importance at the...  Read More >>

This book evaluates the genre structure and generic features of corporate social responsibility (CSR) reports using...  Read More >>

For salespeople tired of feeling stressed out, burned out, and bummed out that their customers don’t want to hear...  Read More >>