Sales & marketing management books

As wealth inequality skyrockets and trade union power declines, the living wage movement has become more urgent...  Read More >>

This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking...  Read More >>

In sharp contrast to the traditional approach to selling, learn how shifting the focus from crafting the perfect...  Read More >>

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This inside look with real-life cases shows how to co-create practical solutions for climate resilience, spotlighting...  Read More >>

This book provides practical guidance for managers, diversity officers, educators, and students to achieve the benefits...  Read More >>

As wealth inequality skyrockets and trade union power declines, the living wage movement has become more urgent...  Read More >>

As the arts world grapples with changing markets, environments and cultures the need to better understand consumers...  Read More >>

This book offers a unique and comprehensive exploration of the relationship between companies, their brand design...  Read More >>

The heightening impact of ecological and societal crises makes sustainability an increasingly urgent imperative,...  Read More >>

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Stand out from the competition and create a strong, authentic, timeless brand with this step-by-step methodology...  Read More >>

In the world of sales, there are all kinds of tactics and strategies. What is the latest and greatest strategy to...  Read More >>

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The Ultimate Sales Framework for Achieving Business Success Sales enablement is no longer the new kid on the block....  Read More >>

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Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world...  Read More >>

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide...  Read More >>

Do you want to learn how to make money online from Blogging or YouTube? Get this book NOW and get STARTED!  Read More >>

Sales is hard. Fortunately, there is something you can do to make it easier: accept, understand, and embrace human...  Read More >>

Drawing on Elaine Heumann Gurian’s 50 years of museum experience, Centering the Museum, calls on the profession...  Read More >>

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create...  Read More >>

Combining scholarly analysis with practical real-life examples, and endorsed by the Chartered Institute of Fundraising...  Read More >>