Sales & marketing management books

This collection highlights six main aspects of global issues in business and organization studies, including the...  Read More >>

Outsmart, outmaneuver, and outsell your competition with revolutionary new strategies that differentiate how you...  Read More >>

Outsmart, outmaneuver, and outsell your competition with revolutionary new strategies that differentiate how you...  Read More >>

This book considers the new trends and frontiers of Corporate Social Responsibility (CSR) studies that are shaping...  Read More >>

An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques...  Read More >>

Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand...  Read More >>

Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand...  Read More >>

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world...  Read More >>

The Art of Relationship Selling helps salespeople move from transactional selling to purposeful, sustainable relationship...  Read More >>

Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal...  Read More >>

Are you a sales rep that is stressed out meeting your yearly quota? Are you finding that your health, family,...  Read More >>

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Part manifesto, part case-study directory, part ‘how-to’ guide: the gutsy little handbook for B2B marketers looking...  Read More >>

This book applies a pioneering approach that provides a comprehensive and critical analysis of the links between...  Read More >>

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This book contains case studies, exam questions, and their solutions, as well as further tasks at state-exam level...  Read More >>

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This collection of essays emphasizes new and emerging research paradigms in the communication world. It provides...  Read More >>

The Resilient Organization provides a fresh and novel insight into how leaders can prepare their organizations to...  Read More >>

The Resilient Organization provides a fresh and novel insight into how leaders can prepare their organizations to...  Read More >>

Purpose is the foundation for organisations that last – what’s yours?  Read More >>

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Let me ask you a question. The last time you launched your own product to sell online, or even offline, how did...  Read More >>

Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing...  Read More >>

This book is the first to describe a new type of marketing: namely, the marketing of works.  Read More >>