Overview

This collection of essays emphasizes new and emerging research paradigms in the communication world. It provides researchers and practitioners with new paradigms in the form of ideas, concepts, trends, values and practices in the communication realm. In addition, the contributions here examine current, emerging, and cutting-edge approaches to communication in the broadest sense. The focus of this book is to provide an in-depth understanding of the phenomenon of continuous and rapid growth of new communication means, shifting from the traditional unidirectional sharing of information to multidirectional sharing channels. This collection will provide students, scholars and practitioners alike with readable, engaging and innovative ways to think critically about communication.

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9781527572263

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Enes Emre Başar is an Associate Professor at the Faculty of Business Administration of Anadolu University, Turkey. His research interests are marketing communication, consumer behaviour, and marketing strategies, and he is the author of a number of books and papers.Pınar Bacaksız holds a PhD in Marketing. Her research interests are consumer attitudes, perception management, neuromarketing, consumer behavior on social media, and digital marketing. She has written several book chapters, and articles about marketing and consumer behavior.

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