Overview
Hello. You're a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What's that? ""Whatever the sales team needs to close the next deal?"" It's hard, right? The maniacal race to convert leads is an addiction for B2B tech companies. But such deal-driven focus means your marketing looks identical to that of your growing competitor set: complex, technical, boring, product-led sales messages spewed onto another whitepaper. It's self-sabotage: 'fail to differentiate, blend in, become invisible'. Sound familiar? Try being braver. Boring2Brave is a step-by-step guide to showing how B2B marketing done differently will increase your influence and '10X' results. Stop being measured in metrics you've always known are meaningless and start building your company's brand and value. Get off the treadmill. This book will equip you to inject audacity, invention and white-hot competitive advantage into your B2B marketing. Just by being brave. A former editor of Marketing Week Magazine, Mark Choueke's 20-year career at the heart of global B2B marketing has seen him grow more than 50 B2B technology companies across the world.
Full Product Details
Author: Mark Choueke
Publisher: Practical Inspiration Publishing
Imprint: Practical Inspiration Publishing
Dimensions:
Width: 15.60cm
, Height: 1.20cm
, Length: 23.40cm
Weight: 0.302kg
ISBN: 9781788602211
ISBN 10: 1788602218
Pages: 178
Publication Date: 20 July 2021
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
Brilliant. Boring2Brave takes a fresh and thought-provoking approach to marketing, with chapters such as 'Why John, Paul, George and Ringo are perfect B2B role models' and 'When you think you're Han Solo but you're actually C3P0' making a companionable but compelling case for doing things differently. Packed with case studies, interviews and valuable practical advice, and challenging the status quo that exists in so many businesses, Boring2Brave will inspire marketing teams to ask the right questions, initiate conversations, think differently, and reap the benefits of being brave. * Amazon * Being creative is important in any job. Being creative when you are in marketing is vital. This book is for those working in marketing and creative jobs, looking to brush up their creative stream and be brave. Very interesting and supportive. * NetGalley *
'This book should be required reading for all B2B marketers.' Desiree Motamedi, Senior Global Marketing Director, Workplace at Facebook 'Few business books are this funny and engaging.' Anthony Eskinazi, Founder and CEO, JustPark 'If you're going to read one great book this year, make it this one.' Pete Markey, Chief Marketing Officer, Boots Boring2Brave shows you the treasure map, it's up to you to take the journey.' Reilly Dunn, Senior Enterprise Account Executive, Slack
Being creative is important in any job. Being creative when you are in marketing is vital. This book is for those working in marketing and creative jobs, looking to brush up their creative stream and be brave. Very interesting and supportive. * NetGalley *
Author Information
A former award-winning journalist, Mark has built a reputation as a leader with a 20-year career at the heart of the global B2B marketing and communications arena. He’s been the ‘media’, the ‘agency’ and the ‘brand’; has operated within large corporates and startups alike and has raised investment to found and run a successful business. Mark was editor of Marketing Week magazine and earlier, B2B-focused marketing titles Precision Marketing and Data Strategy and was a business correspondent on newspaper The Sunday Telegraph. Quitting journalism in search of adventure, Mark went to an agency where he worked alongside genuine advertising legends to create stuff that helped grow some of the world’s greatest brands. Since, Mark has served - either on senior leadership teams in-house or as a strategic advisor - more than 50 B2B technology companies across the world, spanning retail, marketing, advertising, e-commerce, travel, financial services and business operations. Mark has built (and continues to build) a powerful global network of ‘brave’ people, including editors of relevant media including B2B Marketing, The Drum, Digiday, Advertising Week and Marketing Week. Mark also regularly collaborates with leading thinkers and rebels across business, brands and culture. He’s hosted two B2B technology marketing podcasts with a total listenership of more than 200,000 and appeared on various others. He’s spoken on hundreds of industry stages in numerous countries including the likes of ‘Think with Google’ in London and ‘Viva Technology’ in Paris and invented benchmark industry events including Marketing Week Live. Passionate about coaching and developing others, Mark has mentored for The Founder Institute and was a founding board director, media partner and speaker for The Marketing Academy. A believer in ‘always saying yes’, in 2020 Mark performed live comedy improv with nine other chief marketing officers to raise £30k for Comic Relief.
