Sales & marketing management books

In a world that's become accustomed to staying home, the process of selling has changed. So, how does a salesperson...  Read More >>

This volume presents a collection of different views and perspectives, featuring both theoretical and empirical...  Read More >>

Establish your digital presence through comprehensive coverage of digital marketing tools and tactics, including...  Read More >>

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Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more...  Read More >>

This comprehensive handbook provides up-to-date guidance on how to use these tools and processes in different settings...  Read More >>

In a world that's become accustomed to staying home, the process of selling has changed. So, how does a salesperson...  Read More >>

This comprehensive handbook provides up-to-date guidance on how to use these tools and processes in different settings...  Read More >>

Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step...  Read More >>

Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step...  Read More >>

Customer Service Excellence is a mini-training program in a book designed for customer service professionals, customer...  Read More >>

This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused...  Read More >>

A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape...  Read More >>

The #1 key to increase sales is innovation, but you can't innovate if you don't ask the important questions that...  Read More >>

This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused...  Read More >>

In this edited volume, the leading scholars in the field engage with consumers, marketers, corporations and policymakers...  Read More >>

The aim of the book is to investigate if and to what extent corporate board composition and characteristics can...  Read More >>

Negotiations and Dealmaking are about effectively dealing with people. This book provides a jump start on how to...  Read More >>

Most people give up way too early in the sales process-either due to a lack of time or because they don't want to...  Read More >>

Most people give up way too early in the sales process-either due to a lack of time or because they don't want to...  Read More >>

This book discusses sustainability within the facility management industry, based on the realisation that most facility...  Read More >>

This book discusses sustainability within the facility management industry, based on the realisation that most facility...  Read More >>

Sales Success Secrets, Volume 1 - Idea-rich Secret Selling Tips  Read More >>

Volume Two - Sales Success Secrets - more value-added tips to learn from the experts in selling from around the...  Read More >>

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