Public relations books

In this volume, the authors define public relations through an international perspective within the context of both...  Read More >>

This book represents the work of some of the contemporary world leaders in marketing. With new ideas and nuances...  Read More >>

Diverse Voices: Profiles in Leadership will help students and practitioners of public relations better understand...  Read More >>

This innovative book connects the disciplines of participatory and development communication with public relations...  Read More >>

 Read More >>

This monograph presents the result of the authors’ scientific research on the development of cognitive discursive...  Read More >>

 Read More >>

 Read More >>

What Is Social Media Marketing? Social media marketing refers to the method of gaining traffic or attention through...  Read More >>

This distinctive book will shed light into the influence of language on the actions and relationships of managers...  Read More >>

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too....  Read More >>

 Read More >>

"The public relations industry is undergoing a revolution in using data to define promotional programs, to measure...  Read More >>

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters...  Read More >>

Revised edition of the author's Agency mania, c2010.  Read More >>

Trust is a significant intangible asset. As never before technologies such as artificial intelligence, deep learning...  Read More >>

Governments, elected leaders, businesses, institutions and whole industries can be greatly harmed by a few outspoken...  Read More >>

This book presents a challenge to feminist perspectives that see the glass ceiling as the exclusive domain of women's...  Read More >>

The essential guide to improving customer satisfaction scores in times of spending cuts.The know-how needed to achieve...  Read More >>

Ergebnis ist ein Modell, das für die Anwendung in der strategischen Markenführung, insbesondere bei der Markenpersönlichkeitsdefinition,...  Read More >>

Hardcover edition published: Toronto: Alfred A. Knopf Canada, 2017.  Read More >>

Start-ups und Existenzgrundungen sind keine Miniaturausgaben grosser Konzerne - ihre Entwicklung unterliegt eigenen...  Read More >>

 Read More >>

 Read More >>

Co-determination is really the only way forward for South Africa and other emerging economies. Our traditional corporate...  Read More >>