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9781983322808

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Louisa West is both an author and PR professional. Presented in an easy to read style - this book should be an important part of any authors toolbox. A definite must read if you're new to the world of PR and wanting to get your book out there using all the platforms available to you. The author gives easy to follow instructions with great insight. It's a book I could have used a few years ago. PR Secrets for Savvy Authors covers so much, and in a clean and interesting way. My favourite part is the breakdown of social media types and how to think of them and best use them. Very clever and sticks in the mind. Fun, and uncomplicated by jargon. A quick read that left me inspired and educated to be able to write my own PR plan to improve my author branding. PR Secrets for Savvy Authors is very much about the business side of an author's life and the importance of marketing and public relations, both vital and both necessary. An easy-to-read guide for authors wanting to learn and implement cost-effective PR strategies for their books and business. Highly recommend. You will have actionable steps to take to move your career forward.

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